These days it’s simply not enough to have a good reputation among your return customers and a profitable brick-and-mortar store. Although operating like this demonstrates that the service or product that you provide is a hit, it simply cannot sustain the kind of growth and accessibility that an increasingly digital world demands. Not only does finessing your online strategy mean potentially increasing marketing opportunities to secure leads, but it also means you could be missing out on various sale opportunities. Read on to discover the seven simple steps you need to take in order to fast track your business growth.
Seize opportunities and save money
Although there are people out there who will have you believe that developing an online marketing strategy will, by default, costs you thousands of dollars upfront, this is not necessarily the case. The very thing that makes the internet such a great business tool is that it is free, accessible for almost everyone, and updatable to the second. This means that you can connect to customers (or potential customers) around the world in an instant, and let them know about great deals or products without spending a penny. Offline strategies simply don’t have that kind of reach and almost always require some kind of cash start.
The vastness of the online world can be intimidating for the uninitiated, but it really doesn’t have to be that way. Once you have considered your audience, channels, and aims, the rest will follow. Here are seven key things to consider when starting your next digital campaign.
1. Email marketing
While we might not all have our own website or social media profile, we certainly do have an email address. This means that even the most tech illiterate of your clients are reachable using email, and thus it’s a great place to start. As we discussed in greater detail in this previous article, starting an email marketing campaign is a great option for small businesses. Make your newsletters as simple or developed as you like, and use the platform to host competitions, giveaways, or simply season’s greetings. The most important thing is to connect with your customers.
2. Connect on social media
If you’ve tried out email marketing and
3. Use basic SEO techniques
SEO, or Search Engine Optimization, is one of the biggest terms in online marketing. Put simply, it means using methods to ensure that you are able to found online by people searching for your company. This means that, should you have a company website, it appears at the top of the results from a search engine query. While many elements of SEO are technical and require some specific know-how, there are equally a number of both free and paid-for tools you can use to do the hard work for you. For instance, browser plugins are able to assess certain metrics and report on them, informing you of any weaknesses in your website security, speed or readability. There is all manner of different SEO plugins out there to choose from, so take the time to research them and assess what you need before you start.
4. Focus on your audience
Arguably the most important thing to remember with any kind of marketing strategy designed to grow your business, whether online or offline, is to never lose sight of your audience. Careful targeting ensures minimum wasted time and money: there’s no point in trying out Facebook Ads if the majority of your product users don’t use Facebook. What’s more, understanding who it is that your product appeals to informs not only the strengths of your business
5. Network with other businesses
The online world puts you into contact with people and businesses across the world. Networking conferences remain the best way to establish a personal and lasting relationship with other business owners and thought leaders, but increasing numbers of small enterprises are using digital channels to form marketing partnerships with other
6. Quality content
The online world is predominantly about content. Users want to be able to read, see, and listen to things that interest them. That means that if you want to develop a steady online following, you need to produce content that satisfies these needs. Whether that comes in the form of conversational newsletters that discuss product highlights, coupled with great photography that captures the eye, or in the form of video clips that show a behind-the-scenes look at your business that you can distribute on social media, you need to hone in on what your audience wants. This may take some time to develop, but assessing simple metrics like click-through-rates, likes, and comments are all good indicators that people are liking what they see.
Ultimately, the core goal of any growth campaign is to secure more clients, boost visibility, and thereby drive more conversions. As a result, don’t miss out on key opportunities to seal the deal! When you write a social media post, a blog update, or send out a newsletter, always be sure to add a call-to-action that either takes your client to a website page or encourage them to follow you on your social platforms.
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