Image copyright HTC Image caption Tom Daley was shown using his phone while diving and exiting a swimming pool An advert showing British Olympic diver Tom Daley using a smartphone at a swimming pool has been banned on the grounds that similar behaviour by consumers would damage the device. HTC has promoted the ad on social media since mid-2017. But an investigation by the UK's advertising watchdog discovered that the device's own instructions said the phone should not come into contact with pool water. HTC apologised on Thursday. The Taiwanese firm also removed the promotion from its YouTube channel. In a statement, it said: "We are disappointed by the ASA ruling, but have removed the video from our sites. "We apologise if anyone felt misled as to the handset's water resistant capabilities." Amazon listings 'misled' customers over savings Poundland 'naughty' elf ad deemed 'irresponsible' 'Scientific' ad by eHarmony banned Geordie ..