Commodities

How France’s women set the Six Nations gold standard

Les Bleues match against England on Sunday will demonstrate why they have become a superpower in the game. 

1. Better branding 

The French Rugby Federation may be perceived to have lost its way in terms of how it manages the men’s side but the women have always led the way in attracting mainstream support, with Top 14 clubs bidding for the honour to host women’s internationals.

With France’s women having beaten New Zealand for the first time in November and the profile continuing to rise, the Federation announced last week that it was rebranding the France men officially as XV de France Masculin rather than XV de France to show respect to the XV de France Féminin. When England football star Fran…

Source

neallesh@yahoo.co.uk

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