Small Business

Shop Small during Belmar’s Big Shopping Spectacular on Small Business Saturday

BELMAR, NJ — Step away from your computer. Put down your phone. There’s no reason to battle the traffic getting to the mall or highway strip mall this Saturday.

It’s time to shop local right here in Belmar on November 24 where Small Business Saturday will be celebrated throughout this seashore town in a big way.

Nearly 40 businesses — and counting — are participating in the daylong shopping extravaganza, offering a wide variety of special deals and discounts. In addition, the Belmar Business Partnership (BBP) will hold a drawing for two $100 gift cards to a Belmar business of each winner’s choice.

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In recent years, Small Business Saturday has become a holiday shopping tradition throughout the country — and the reason why the BBP is joining the movement in support of the borough’s vibrant business community, which spans Main Street’s central shopping district, Ocean Avenue and a retail hub at Route 71 and 16th Avenue.

“If you are looking to shop local and stay close to home this holiday season, bring your business to Belmar,” said BBP trustee Christine Cardellino.  “You will find a small-town shopping experience with a diverse selection of family-owned home and specialty shops, clothing retailers, restaurants and cafes, makerspaces, health and beauty and other service businesses.

“And every dollar you spend at a small business in Belmar makes a big difference in our community — and to our hard-working merchants and their employees,” added Cardellino, publisher of the Belmar Beachcomber Blog.

This inaugural event for Belmar is among several major BBP initiatives that are organized throughout the year by Pat Tecza, chair of its retail programs committee and owner of Nostalgic Nonsense Vintage Clothing. 

“When it comes to places to shop, eat and explore, Belmar has so much to offer,” Tecza said. “That’s why we are pleased to place the spotlight on our business community and to keep shopping local during this all-important holiday season.”

Here are the Belmar businesses participating in Small Business Saturday, including their special deals of the day.  (The list will be updated through the day of the event.)

  • A Peaceful Home, 701 Main Street: 10 percent off all floor samples, including rugs, and 20 percent off all accessories, including lighting, artwork, pillows and accessories.
  • Antoinette Rose Bridal, 1600 Route 71: 25 percent off holiday dresses and jewelry.
  • Beach Music Studios, 808 Belmar Plaza: Two months of guitar lessons and a new guitar for $399.
  • Beckman’s Deli, 704 10th Avenue: $2.34 for an order of pancakes or waffles and a small coffee.
  • Belmar Jewelers, 1006 Main Street:  Select men’s and women’s fashion watches priced at $9 each.
  • Belmar’s Corner Bagelry, 1104 Main Street: Free Pepsi product or coffee with purchase of a posted in-store special.
  • Belmar Paint & Decorating, 511 Main Street: $3 off any regularly priced gallon of Benjamin Moore Paint.
  • Belmar Window Shop, 703 Main Street: Free motorization upgrade on custom window treatments ordered on Saturday.
  • Big Frog Custom T-Shirts & More, 801 Main Street Unit 1H (facing Belmar Plaza): Buy one item, get one free.
  • Creativity Lab, 809 Main Street: Purchase a $100 gift card for $75 or a $75 card for $60; also, $50 off Saturday or Sunday birthday parties and $75 off Friday parties.
  • Cute as Buttons, 1005 Main Street:  Free ornament with a qualifying $50 purchase, while supplies last.
  • Don’s Pizza King, 811 Main Street: Buy a $25 gift card and get a $5 bonus gift card; buy a $50 gift card and get a $10 bonus gift card.
  • Dot Your Face Entertainment, $20 off all parties booked in December.
  • Eastern Lines Surf Shop, 1605 Ocean Avenue: 20 percent off all clothing, wet suits, boots and gloves; 15 percent off all soft surfboards; new surfboard packages (save up to $100); and other in-store specials.
  • Fran’s Painted Furniture, 1108 Main Street: $25 gift certificate redeemable at Fran’s Painted Furniture.
  • Go Play! Retro Arcade, 1102 Main Street: Buy one gift certificate, get one free.
  • Jakes Downtown, 801 Main Street: Free fries and drink with every sandwich.
  • JB Couture Cupcakes, 801 Main Street: 20 percent off any purchase.
  • Klein’s Fish Market & Waterside Cafe, corner of Fifth Avenue and Main Street: One free appetizer per table with purchase of an entree (dine-in only); purchase a $100 Klein’s gift card and receive a $10 bonus gift card.
  • Lofidelic Records, 904 Main Street: 20 percent off storewide sale.
  • Lynette’s Healing Touch Massage, 604 Main Street: $85 for two 50-minute classic massages and free chair massages.
  • Main Street Donuts, 705 Main Street: 10 percent off all purchases. 
  • Midnight Candle Co., 1108 Main Street: 15 percent off storewide sale.
  • Nostalgic Nonsense Vintage Clothing, 903 Main Street:  20 percent off ugly Christmas sweaters in more than 30 styles for guys and gals.
  • Oceanside Gallery, 1010 Main Street: 50 percent off all gallery-owned art and 20 percent off all consigned art, kicking off its retirement sale.
  • Paintin Place, 511 Main Street: 20 percent off all furniture.
  • Pizzashop, 1508 Main Street: 25 percent off any pizza order, pick-up only.
  • Pro Skateboard Shop, 1108 Main Street:  50 percent off rack sale.
  • Saltwater Inn, 300 10th Avenue: $145 per night “Queen Suite Special” offseason special. 
  • Selective Seconds, 911 Main Street (entrance in Belmar Plaza): 30 percent off entire store and 50 percent off select items on Saturday, November 24, and Sunday, November 25.
  • Simply Massage, 902 Main Street, Suite 103: Buy two services and get 50 percent off the price of a third; buy five services and get the sixth service free; buy a 90-minute gemstone facial and get a free home-care kit ($75 value, while supplies last).
  • Sonny’s Grille, 821 Belmar Plaza: Buy one Italian hot dog and get the second one at half price; free cup of coffee with any purchase.
  • Stained Glass Gallery, 1012 Main Street: 20 percent off your entire purchase, plus a prize wheel with gift certificates and items.
  • Surf Taco, 1003 Main Street: Free fountain soda with any order of $5 or more.
  • Sweet! 702 10th Avenue: 25 percent off any purchase of $10 or more and a free hot chocolate. 
  • Sweet Tease Tea Room and Cafe, 604 Main Street: $20 per person for four-course Afternoon Tea special (regularly $30); 20 percent off Afternoon Tea gift certificates and all retail products; loose-leaf tea for $4.25 per ounce.
  • Taylor Hardware, 914 Main Street: 50 percent off any one item ($50.00 or less), excluding sale items and propane.
  • The Power Within Healing Space, 911 Main Street: 10 percent off all crystals, essential oils and sacred gifts; free 20-minute Soul Journey Discovery sessions (email to reserve a spot).

For more information, including signing up to be part of Small Business Saturday, visit the BBP’s Facebook, call 732-894-9022 or email 



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